Traditional forms of Kurpie folk art, such as architecture, carving, ornaments, weaving and cut-outs, can all be found in the small town of Nowogrod. Old customs are very much alive here through songs and dances, while the local dialect remains in common usage. It is best to visit Nowogrod at the beginning of July, when the National Day of Culture of Kurpie is held, a major tourist attraction featuring performances of folk groups and sessions of story telling.

A must while in Nowogrod is a visit to the interesting outdoor museum, known as a ‘skansen’ in Polish, scenically located on beautiful river terraces. Within an area of 4.5 ha there are 18 large buildings as well as some less imposing examples of the local architecture. Apart from the museum, landmarks in the town include a historic parish church with a presbytery from the 15th century, and a Second World War tank located atop a hill overlooking the Narew River. In the vicinity of the town, several Polish combat shelters from 1939 still surviving.

With a large number of rivers and streams, the region around Nowogrod provides ideal conditions for all kinds of water sports, kayaking in particular (on the Pisa and Narew Rivers).